Twitter can make you smarter. Twitter can also help your career. If you haven’t tapped into the power of Twitter, I suggest you give it a whirl. Twitter should be one of your go-to tools for career and industry education, personal branding, finding experts, networking and promoting yourself. Here is a quick tour of Twitter and how you can get started today.

Why Twitter?

  • There are almost one billion registered users and about 500 million tweets sent each day
  • Tweets rank high on Google search results
  • You can say a lot in 140 characters or less

Getting Started on Twitter; it’s easy as 1, 2, 3

  1. Create a Twitter account/handle – It only takes about a minute. Seriously, that’s it. The toughest part will be to come up with a username if your name is taken.
  2. Write a great bio – You have 160 characters to tell the world who you are and what you’re all about. Many people opt for a listing of words that describe them instead of a traditional sentence. This allows you to use more keywords and could help your profile be found more often.
  3. Make it your own – You can customize your photos and background, but if you plan to use Twitter for your career, make sure you keep it professional.

What you should be doing on Twitter

Learning – There is so much information out there, you have to find what matters to you.

  • Find experts to follow – look at sites like: wefollow, twellow, followerwonk, or click into Twitter’s Who to Follow
  • Learn about careers – check out schools, associations, organizations
  • Discover industry information and trends
  • Search relevant hashtags – customize with your interest
    • #companyname, #industry, #skill, #employment, #marketing,
      #salesjob, #accounting, #schoolname, #organization

Branding – Build your brand with what you tweet and how you act.

  • Share great information
  • Post original content
  • Share your blog posts
  • Retweet (RT) relevant items
  • Comment on other tweets as appropriate
  • Use relevant hashtags so people can find your information

Networking – Connect with leaders, experts, influencers

  • Find people to follow (see above)
  • Post content and comments that will encourage them to follow you
  • Participate in conversations, retweet, share valuable info
  • Join industry chats

One tiny warning: Twitter can be addictive. That is both a good and a bad thing, but it also can be a great resource for your career. For more on how to make the most of Twitter for your career, check out this related blog post, T is for Twitter.


Jill Kempka

About Jill Kempka

Jill loves to share information about ways to keep up with the changing world of work. She focuses on quick tips, facts and helpful lists to give job seekers tactics and advice they can immediately use.