Nearing the end of our Job Search Checklist from A to Z blog series, Y represents a tool you may not have thought of in your quest for a new job: YouTube.

You’ve probably watched a few (or a few hundred) videos on YouTube over the years, but did you ever use it to help your career? YouTube features videos on just about everything imaginable, including help for the job seeker. I’m going to focus on two ways you can use YouTube in your job search: research and personal branding/promotion.

For Research

When you are looking for a job, you probably are also looking for information on how to find a job, write a great resume, succeed in an interview, etc. You may be also hunting for details on a particular company. You can learn a lot in a short period of time on YouTube. Here are a few tips:

  • Search for career-related videos – get as specific as you want, e.g. how to write a resume for an administrative assistant or tips for a phone interview, etc. You can even search for videos to explore a particular career, e.g. “What does a call center agent do?”
  • Search for company videos – simply type in a company name and see what kind of videos pop up. You may see company overviews, product demonstrations, commercials, volunteer programs, etc. Company videos can be great to check out before an interview; it can provide an additional point of discussion or insight into the company that can help your answers.

For Branding

Everyone has a story to tell; maybe you want to tell yours in a short video. Consider recording your own video resume or profile that highlights your skills, specialties, experience, work samples and more. You could also consider starting your own video series on your area of expertise. The opportunities are endless. Once created, make sure to include these YouTube links on your resume and LinkedIn profile.

Videos are big right now and the trend will continue. Why not use them to your benefit? It could help you land a new job!

This Career Coach blog post is part of the series: Your Job Search Checklist from A to Z. If you are interested in checking out the webinar on the same topic, click here. Otherwise, keep watching the Career Coach blog for 26 job search alphabet posts.

Jill Kempka

About Jill Kempka


Jill loves to share information about ways to keep up with the changing world of work. She focuses on quick tips, facts and helpful lists to give job seekers tactics and advice they can immediately use.