Continuing along in our Job Search Checklist from A to Z blog series, E represents a great way to brand yourself, introduce yourself and network: the elevator pitch.

One staple of every job search and career should be your elevator pitch. This is your 15-30 second introduction that shares who you are and what you are all about. Basically, it’s your personal brand commercial.

Sound easy? It is and it isn’t. It’s easy because it’s only a short amount of time to talk. It’s difficult, because you want to cram as much good information as you can into that short amount of time without sounding like you are bragging, talking too fast or just plain crazy. You want to find a balance of professional information and your value delivered in a conversational tone.

Try writing out your elevator pitch and then read it out loud. Practice with others. Make it sound interesting and natural; not too rehearsed or too stiff. You want to put your best foot forward, so make sure you are sharing the good stuff. This pitch can also help in an interview situation.  When the interviewer asks, “Tell me about yourself,” your elevator pitch can give you a great start for your answer.

An elevator pitch is an important tool in your job search. Here are a few of the basics to keep in mind when creating your own pitch:

  • Keep it short: 15-30 seconds
  • Create a tag line (one sentence) that sums up what you’re all about
  • Include no more than 3 main points
  • Infuse your passion and goals
  • Leave the listener wanting to know more
  • Use a conversational tone, nothing too fancy or technical

Do you have an elevator pitch? If so, what are your tips for creating a great one? Let us know in the comments!

Jill Kempka

About Jill Kempka


Jill loves to share information about ways to keep up with the changing world of work. She focuses on quick tips, facts and helpful lists to give job seekers tactics and advice they can immediately use.